Prospect of the nail industry

Writer： admin Time：2021-06-11 20:39 Browse：℃

According to the forecast of industry strategy research institutes: In the future, China's beauty industry market will have an annual growth rate of 20%-30%, which has greater market expansion space and potential than other industries. In the future, the nail market will have the following three trends.

Trend 1:Nail culture and consumer groups will rapidly expand

According to survey statistics, 70% of women in China are willing to go to nail salons to enjoy services. As my country's wealthy class gradually expands, this group will continue to expand. Judging from the experience of developed countries such as Europe, America, Japan and South Korea, domestic women treat manicures just like gargle every day, and this is an inevitable trend in the future of China's manicure industry.

Trend 2:The scale of development prospects of the nail industry will continue to expand, forming an industrial chain

As the nail industry matures in the country, more links and content related to nail art, such as nail art production, nail art market, nail art franchising, nail art business, nail art training, nail art media, nail art research, nail art activities, etc., will be included In the nail industry chain. The scale of development of the nail industry will gradually expand from the initial market expansion level to the social impact level and the life level of humanistic care. The vibrant pop culture and fashion atmosphere provide a broad industry background for the scale development of the nail industry

Trend 3:Brand operation and nail art franchising will become the inevitable trend of nail art companies based on long-term development

Statistics released by the Ministry of Commerce show that the success rate of independent business owners is less than 20%, while the success rate of franchise chain stores is higher than 90%. Individual shops, due to their small scale and insufficiently standardized operations, cannot meet industry requirements. They will gradually be replaced by large-scale, large-scale and specialized Dalian nail art companies with a franchise franchise model.